Let's talk about Digital Marketing
Search Engine Optimisation is the process of improving your page ranking in Google's search results. It's seen as a dark art amongst some but in reality it's really not. When SEO is handled by IT professionals that understand how Google's algorithms work, you can expect to see tangible results that last.
We analyse your competition but build with an ethical ethos and a strong focus on developing your site's unique content. We ensure that your website visitors convert into leads and on to customers.
By focusing on driving unique and relevant content, we ensure that search engines pay attention to your website. We build pages which flow and have great readability from the begining to the end. Our belief is that keywords should form an integral part of your website and not be added on as an afterthought.
Our Britannia Tech marketing team are perfectly placed to produce this type of excellent content with our members previously having had their copy published in publications such as The Guardian newspaper and Forbes.
Advertising with Google is a fantastic and reliable marketing channel but it has to be done in the right way. If not you risk damaging your online reputation and wasting a lot of money in the process.
As Microsoft partners, our specialists understand the best ways to drive meaningful traffic to your website. By utilising a range of analytical tools we can best understand the data from ad campaigns and perfectly tailor each ad to suit its audience.
Utilising a range of different PPC (Pay-Per-Click) ad types, we can display your content in a wide range of different locations. By targeting ads via key demographics and geographical location (down to individual suburbs), we can engage customers and keep your brand fresh in their minds with remarketing services.
Using a combination of these techniques we can deliver the type of strategic advertising you are looking for and deliver a healthy ROI.
Social Media Marketing
Social media has changed the way we interact with the world around us and no matter what your thoughts are about it, it's massive and it's here to stay! The average Australian spends a massive 10 hours each week browsing Facebook and in the UK 80% of the population is connected to a social media platform of some description.
From a marketing perspective it is an amazing opportunity as we know so much about the audience which we have available to advertise to. We can define how old a person should be, where they live, what job they do and even what their interests are. This ability to create such targeted advertising campaigns allows for an extremely high ROI.
Our creative team can aid you in devising a strategic and holistic social media advertising plan across Facebook, Instagram, Youtube and Linkedin that aligns with your ambitions, dazzles your clients and delivers excellent results.
The power of the written word should never be understated and this is especially true when we are talking about e-mails. The powerful impact of a one-to-one message connects you with your audience in a unique way which reinforces your brand and makes the audience feel valued, all at a low cost. But it must be done correctly otherwise your message will come across as spam.
Email marketing is all about quality over quantity and serves to enhance your existing digital marketing campaigns. A carefully crafted newsletter delivers the best ROI when you maintain an up-to-date subscriber list of people who actually want to receive your emails. In exchange for their time, you provide them with valuable content which will be of benefit to them.
Our team are experts in copywriting and can assist in creating exciting copy, designing email templates and creating an email marketing strategy and development plan that will leave your competition for dust.